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Privacy Policy

Last Updated: November 17, 2025

This Privacy Policy describes how Wedland Group LLC (“Wedland,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit our websites, including Hoby.com and any related Shopify storefronts (collectively, the “Sites”), or when you purchase our products, receive our services, or otherwise interact with us (together, the “Services”).

Wedland operates the brands Dr. Hoby Wedler, Bound Provisions, and Covalent Cellars. This Privacy Policy applies to all of these brands and to all online properties operated by Wedland Group LLC that link to this Policy.

1. Scope

This Privacy Policy applies to personal information we collect through our Sites and Services, including in connection with:

  • Our WordPress website at Hoby.com;
  • Our Shopify-based online storefronts;
  • Email marketing and communications (e.g., via Brevo);
  • Web push notifications (e.g., via PushOwl);
  • Automation and integration tools (e.g., via Make.com);
  • Internal business tools (e.g., Microsoft 365) that store or process customer information.

2. Information We Collect

2.1 Information You Provide to Us

We may collect personal information that you provide directly to us, including when you:

  • Create an account, place an order, or complete a transaction;
  • Subscribe to newsletters or marketing communications;
  • Fill out contact forms, surveys, or event registrations;
  • Participate in tastings, experiences, or other promotions;
  • Request customer support or otherwise communicate with us.

This information may include, for example:

  • Name, email address, phone number;
  • Billing and shipping address;
  • Order details and purchase history;
  • Account login credentials (if applicable);
  • Communication preferences and marketing opt-ins;
  • Any other information you choose to provide.

2.2 Information Collected Automatically

When you use the Sites, we and our service providers may automatically collect certain information about your device and usage, including:

  • IP address and approximate location;
  • Device type, browser type, and operating system;
  • Pages viewed, links clicked, and time spent on the Sites;
  • Referring URL or campaign information;
  • Cookie identifiers and similar tracking technologies;
  • Web push notification tokens (via PushOwl) used to deliver browser notifications.

2.3 Information from Third Parties

We may receive information about you from third parties, such as:

  • Payment processors and e-commerce platforms (e.g., Shopify);
  • Fulfillment and logistics partners;
  • Marketing and analytics providers;
  • Social media platforms, if you interact with us there;
  • Event partners or co-hosts, in connection with experiences or tastings.

3. How We Use Your Information

We may use personal information for the following purposes:

  • Order Processing & Fulfillment: To process payments, fulfill orders for physical goods, food products, hard goods, digital products, and experiences, coordinate shipping, and provide related customer service.
  • Account Management: To create, maintain, and secure any accounts you register with us.
  • Customer Support: To respond to your inquiries, requests, and feedback.
  • Marketing & Communications: To send you promotional messages, newsletters, and information about products, experiences, and offers, in accordance with applicable law and your preferences.
  • Push Notifications: To send browser-based updates and promotional messages if you opt in to push notifications.
  • Analytics & Improvement: To analyze how users interact with our Sites and Services and to improve user experience, performance, and security.
  • Legal & Compliance: To comply with legal obligations, enforce our terms and policies, prevent fraud, and protect our rights, property, and customers.
  • Other Purposes: For any other purpose disclosed to you at the time of collection or with your consent.

4. How We Share Information

We may share personal information with:

  • Service Providers: Third-party companies that help us operate our business, such as Shopify (commerce platform), payment processors, Brevo (email), PushOwl (push notifications), Make.com (automation), Microsoft 365 (storage and collaboration), analytics providers, and fulfillment partners.
  • Fulfillment & Logistics Partners: Third-party warehouses, shippers, and carriers that handle storage and delivery of orders.
  • Professional Advisors: Attorneys, accountants, auditors, or other advisors where necessary for our business purposes.
  • Legal & Regulatory Authorities: As required by law, regulation, or legal process, or to protect our rights, property, or safety or that of others.
  • Business Transfers: In connection with a corporate transaction, such as a merger, sale, or asset transfer, where personal information may be transferred as part of the business assets.

We do not sell personal information in exchange for monetary consideration. Where laws treat certain sharing for advertising or analytics as a “sale” or “sharing,” we will honor applicable opt-out rights.

5. Cookies & Similar Technologies

We and our service providers use cookies, web beacons, pixels, and similar technologies to operate our Sites, remember your preferences, analyze usage, and support marketing efforts.

You can manage cookies through your browser settings. Some cookies are essential to the function of the Sites; if you disable them, certain features may not work properly.

6. Push Notifications

If you opt in to receive browser-based push notifications (e.g., via PushOwl), we collect and use a device- or browser-specific token to deliver notifications. You can disable push notifications at any time through your browser or device settings. Disabling push notifications will not affect your ability to receive email communications and vice versa.

7. Marketing Communications

We may send you marketing emails or other promotional communications if you opt in or where otherwise permitted by law. You may opt out at any time by following the unsubscribe instructions in those communications or by contacting us using the details below.

Even if you opt out of marketing, we may still send you transactional or service-related messages (such as order confirmations, shipping updates, or important notices about your account).

8. International Data Transfers

We are based in the United States and may process personal information in the United States and other countries. These locations may have data protection laws that are different from the laws of your country. Where required, we implement appropriate safeguards, such as standard contractual clauses, to protect personal information transferred internationally.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider include:

  • Legal, regulatory, or tax requirements;
  • Contractual obligations;
  • Customer service and dispute resolution needs;
  • Security and fraud-prevention needs.

11. Your Choices & Rights

Depending on your jurisdiction, you may have certain rights with respect to your personal information, which may include the right to:

  • Access or request a copy of your personal information;
  • Request correction of inaccurate or incomplete data;
  • Request deletion of your personal information, subject to legal limitations;
  • Object to or restrict certain processing activities;
  • Withdraw consent where processing is based on consent;
  • Receive personal information in a portable format.

To exercise these rights, please contact us using the details in the “Contact Us” section below. We may need to verify your identity before honoring certain requests.

12. Children’s Privacy

Our Sites and Services are not intended for children under the age of 13 (or other age as defined by local law). We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will take appropriate steps to delete it.

13. Third-Party Links & Services

Our Sites may contain links to third-party websites, services, or applications that are not controlled by us. This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party sites or services you use.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of the policy. Your continued use of the Sites or Services after any changes become effective signifies your acceptance of the updated policy.

15. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Wedland Group LLC
Email: [email protected]
Address: 1601 Corporate Cir #5807, Petaluma, CA 94954